Now in beta

The thoughtful giver’s notebook.

Capture gift ideas for the people you love throughout the year. We’ll surface the right one when you need it.

Built for the way you already think — not another wishlist app.

Try it free →See how it works
MomMother
Birthday in March
6 saved

A creative soul — happiest with a good book, clay on the wheel, or the cottage getting a slow weekend refresh.

Pottery & ceramicsBooks & readingHome décor
Weekend pottery class
She's wanted to try the wheel since the studio opened nearby.
A clothbound ‘Pride and Prejudice’
Her old paperback’s been taped together twice now.
Open →

We're not

  • another wishlist app
  • an AI gift generator
  • a registry

We are

  • the giver's notebook
  • year-round gift memory
  • for the person doing the giving

Thoughts that count.

How Heartmark works.

STEP 01

Notice something? Drop it in.

A photo from a store window. A link your sister sent. A line from a podcast that made you think of your dad. Capture it in two taps and tag the person — we'll handle the rest.

STEP 02

Every person, every idea, in one quiet place.

Heartmark builds a profile for everyone you give to: birthdays, sizes, the running list of things you've noticed they'd love. No more digging through Notes or that one OneNote tab.

STEP 03

The right gift, surfaced at the right time.

Three weeks before your mom's birthday, we send you a calm digest of everything you've captured for her this year. You pick. You buy. She's delighted. You look like you've got it together.

Smart enough to help. Quiet enough to live in.

Why we built this.

Like a lot of thoughtful gift-givers, I kept a OneNote file. It started clean. Then it grew — a tab per person, ideas pasted in throughout the year, screenshots, half-remembered conversations. Every November I’d spend a frantic week trying to make sense of it.

I wanted something built for the way I already gave gifts: noticing things across the year, then needing to find them in the right moment.

Heartmark is that thing. — Jeremy

You’re early.

Heartmark is in private beta with a hand-picked group of thoughtful gift-givers. Free for everyone in beta. No credit card. No catch.

We’ll let beta users know well in advance before any of that ever changes.

Not ready to dive in?

Drop your email and we’ll send a single short note when we ship the next thing worth seeing. No newsletter, no marketing soup.